In Japan there is a consistent and particular focus on tradition, and there are many manufacturing locations which do not spare time nor labor in their conscientious and continuous production of materials. One of these areas is in the Hyogo prefecture ( Western area of Japan), a place known for “Banshu Weave,” where our brand “BasShu” was started. Banshu is the ancient name of the Hyogo area. The soft, natural, Banshu weave with its unique texture comes from 200 years of technological tradition which has been continuously perfected but the pride of the local artisans, which leaves us with the deep impression that this pride is interwoven within our fabric. For this reason we have also referenced this within our brand name.

Currently, we are visiting not just the Banshu Weave area, but also particular production areas across Japan which are known for their quality fabrics, however the important aspect of “BasShu” is the fact that these artisans have pride in their work. We have inherited their pride, and by designing products with a high level of attention to detail we hope to connect consumers to our local artisans. By touching our products we hope that you will empathize with our hopes and inherit the artisan’s pride in quality.